seh
"seh" (踅) — Taiwanese for "to circle, to go around." This word perfectly captures how seh STUDIO has always worked —
circling, testing, and iterating relentlessly until we findthe right answer.
seh STUDIO is now the official brand identity of SEH Design Studio.
Every race —
hands-on,proven on the ground.
林谷憲
Race producer for the TCU city criterium series. In 2022, he single-handedly built Taichung's first city criterium in just 53 days. He has since produced 7 editions of the TCU Criterium, and in 2026 brought the series to Miaoli for the first time, partnering with the county government on the Hakka Round House Criterium.
Full Bio→- Urban Criterium Planning
- Ability-Based Grouping
- Road Use Permits & Traffic Coordination
- Closed-Course Design
- Event Visual Identity
- Brand Motion Design
We're not just a design studio — we're a race operations team that designs courses on real streets, coordinates with traffic volunteers, and stands on the podium alongside riders. Every detail comes from hands-on experience across 7 editions.
A criterium is a closed-course, short-distance urban bicycle race. On a 1.3 km circuit, riders pass the crowd every lap — one of the few race formats that lets family, fellow riders, and residents feel the speed up close. We believe a great race is more than road use permits and schedules stacked together; it's about giving every rider — whether nine or sixty years old — a starting line that matches their own ability. That's where our ability-based grouping system was born, rewriting the entry bar for amateur cycling races in Taiwan.
From road use permits, sponsor recruitment, and traffic coordination to ambulance arrangements, portable restrooms, sound and stage, and visual design — we've walked through every step ourselves. This isn't just a service list — it's the operational resilience built up over 7 editions, ready for anything on race day. Being both a design studio and a race operations team means clients can handle everything from brand identity to race-day execution through a single point of contact.
- Miaoli County GovernmentOfficial Partner
- TCU Taiwan Cycling UnionOrganizer
- Taichung City GovernmentRoad Use Approval
- Xiao DEvent MC
- Nantun Early Risers ClubCommunity Partner
Events
Portfolio
Nanzhuang Mountain Water Tour 2026
路跑 + 自行車活動官網，整合路線地圖、線上報名系統、獎勵兌換機制與 FAQ
2026 Miaoli Mayors Cup Criterium
賽事官網，整合參賽名單查詢、互動賽道地圖、高鐵時刻表與六國語言切換
TCU Power Training Lab
自行車功率分析平台，提供 PMC/FTP/MMP 圖表視覺化、訓練負荷追蹤與 AI 教練建議
TCU Helper
Strava 整合的路段挑戰平台，提供即時排行榜、136 認證報名系統與社群互動
Services
Race Production
Zero-to-one race execution. Road use permits, sponsor recruitment, traffic coordination, ambulance arrangements, portable restrooms, sound and stage — we've walked through every step ourselves to make sure race day goes off without a hitch.
Ability Classification
Breaking the age barrier — ability speaks for itself. We pioneered Taiwan's first ability-based grouping system for criterium racing, letting a nine-year-old race alongside riders of matching skill, so everyone finds the right starting line.
Course & Venue Design
Turning city streets into race circuits. We specialize in closed-course design — from the 1.3 km Taichung city circuit to Miaoli's Hakka Round House — optimizing every course for both rider experience and spectator sightlines.
Event Visual Identity
Giving every edition its own distinct look. Flags, race bibs, podiums, social media assets — from the overall visual system to on-site atmosphere, we craft a visual experience that leaves a lasting impression on riders and spectators alike.
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