What We Do
From road use permits to podium ceremonies, from ability-based grouping to course design — seh STUDIO brings full-stack race execution to make every criterium the cycling festival a city looks forward to most.
Race Production
Zero-to-one race execution. Road use permits, sponsor recruitment, traffic coordination, ambulance arrangements, portable restrooms, sound and stage — we've walked through every step ourselves to make sure race day goes off without a hitch.
Inquire About This Service →Ability Classification
Breaking the age barrier — ability speaks for itself. We pioneered Taiwan's first ability-based grouping system for criterium racing, letting a nine-year-old race alongside riders of matching skill, so everyone finds the right starting line.
Inquire About This Service →Course & Venue Design
Turning city streets into race circuits. We specialize in closed-course design — from the 1.3 km Taichung city circuit to Miaoli's Hakka Round House — optimizing every course for both rider experience and spectator sightlines.
Inquire About This Service →Event Visual Identity
Giving every edition its own distinct look. Flags, race bibs, podiums, social media assets — from the overall visual system to on-site atmosphere, we craft a visual experience that leaves a lasting impression on riders and spectators alike.
Inquire About This Service →Frequently asked questions
What race services does seh STUDIO provide?
seh STUDIO provides four core services: race production (road use permits, sponsor coordination, race-day execution), ability-based grouping system design (grouping by skill rather than age), venue and course planning (closed-course design), and event visual identity (overall visual system and on-site atmosphere).
How do I get in touch with seh STUDIO to discuss a project?
Reach us directly through our official Line account (@criterium), or visit our contact page and fill out the form with your city and race concept.
In which cities does seh STUDIO organize criteriums?
We are currently rooted in Taichung City and Miaoli County, and also take on commissions to organize city criteriums in other counties and cities.
What age groups does the ability-based grouping system support?
seh STUDIO's ability-based grouping system welcomes riders from age 9 upward, grouping by actual riding ability rather than age, so every age group can find the fairest possible starting line.
Let's Build a Criterium Together
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